About us

Picture by: Shaun Wolfe / Ocean Image Bank

The Ocean can recover, if we protect it.

Wild Reefs is founded by Hugo Crespo. He grew up on the Mediterranean, on a coast where the fish had already vanished. The first time he practiced scuba diving in a marine reserve, he saw what the sea was supposed to be: full of fish, color, alive, wild.

He spent his career fundraising for environmental projects, watching businesses search for a way to give back without scrutiny. Wild Reefs exists to protect the ocean’s last wild places and to prove that business can be the reason they survive, not the reason they’re lost.

FAQ

What is Wild Reefs?

Wild Reefs is a membership that lets businesses fund the protection of a marine reserve and earn a certifi cation. We connect businesses with the wild places that need protecting.

How does membership work?

Your business joins, chooses a marine reserve from our network, and commits a share of its sales to protect it. 100% of that funding reaches the reserve. In return, your business earns the mark and verifi ed proof of its impact.

Where does the money go?

Directly to the reserve's managing organization, funding patrols and enforcement, scientifi c monitoring, and community stewardship, the real work of protection.

How do I know it's real?

Every reserve is vetted before it joins our network. Each year, you receive a report on the reserve you fund, what was protected and how it's recovering.

Why protect reefs instead of restoring them?

Protecting a living reef is faster, cheaper, and more effective per dollar than trying to rebuild one after it's gone. We fund protection because it works.

Is this a carbon or biodiversity offset?

No. This isn't an offset to cancel out harm elsewhere. It's a direct investment in protecting a real place in the ocean, visible, named, and verifi able.

Who is it for?

Any business that wants a credible way to support the ocean, from consumer brands to resorts and dive operators.