KEEP REEFS WILD

Protecting the ocean’s last wild places.

Picture by: Lars von Ritten/ Ocean Image Bank

In a single lifetime, we have lost half the world's marine life. 90% of the world's coral reefs could be functionally extinct by 2050.

BUT THERE IS STILL HOPE.

WHY MARINE RESERVES

Marine Reserves are National Parks for the ocean.

Designated areas in the ocean where human activities face restrictions to preserve marine life for future generations. When fully protected, these sanctuaries act as refuges where marine life can thrive, recover, and build resilience, turning underwater deserts into oases of life.

higher fish biomass compared to unprotected areas.
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faster coral recovery from bleaching.
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Picture by: Lars von Ritten/ Ocean Image Bank

THE PROBLEM

Designated ≠ Protected

In 2022, under the Kunming-Montreal Global Biodiversity Framework, 196 governments committed to protect 30% of the ocean by 2030 (30×30). Science claims that protecting 30% of ocean areas could prevent 90% of marine species extinctions. But there is a gap between designation and real protection.

Today, the world’s countries have protected 10% of the ocean. Yet only about 3% sits inside fully protected areas. The rest exists mostly on paper, underfunded and unprotected.

Picture by: Vincent Kneefel / Ocean Image Bank

OUR SOLUTION

A Global Network of Wild Reefs

The world promised to protect at least 30% of the ocean by 2030. Wild Reefs works to ensure this goal is not achieved on paper alone.

Scattered across the world’s oceans are places where life is still wild. We find these places and create a global network of Marine Reserves to protect them before they are gone.

What is a Wild Reef?

A Wild Reef is where the ocean is still alive. A place so rich in life, so vital to the sea and the people around it, that it deserves to stay wild.

Picture by: Noemi Merz / Ocean Image Bank

Picture by: Dani Escayola/ Ocean Image Bank

MEMBERSHIP

Ocean impact, made easy.

We find the last wild places in our ocean, and give your business a way to protect them. KEEP REEFS WILD is a global alliance of businesses protecting the ocean’s wildest places. Every member wears the mark, a commitment to ocean preservation.

faster growth for sustainable products compared to conventional counterparts (NYU Stern, 2024)
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HOW DOES IT WORK

1. Become a Member

Business joins, signs the agreement, and unlocks access to member benefits.

2. Choose a Protected Area

Business selects a marine reserve from a curated network of Wild Reefs.

3. Give Directly

Business commits a share of annual sales directly to verified nonprofits in our directory. 100% of your funding reaches directly to the reserve.

4. Get Certified

Business submits proof of annual contribution. We certify and every contribution is publicly recorded.

5. Share

Business carries the mark, shares the partnership story, and shows its commitment with customers.

WHAT DO YOU FUND

Picture by: The Ocean Agency/ Ocean Image Bank

Marine Protection

Rangers, patrols, and enforcement that advances effective protection.

Picture by: Shaun Wolfe/ Ocean Image Bank

Science & Monitoring

Regular surveys that track recovery and threats with scientifi c evidence.

Picture by: Erik Lucas/ Ocean Image Bank

Community Stewardship

Training, jobs, and support for the local people who guard the reef and depend on it.

Certificate of Sponsorship

A signed certificate naming the reserve you protect, its location, and the area in m² your business funds.

Traceable Impact

Every contribution is verified, recorded in a public registry, and converted into a measurable area of ocean protection.

Ingredient Mark

A credential that tells the world your business funds ocean preservation. A label your customers recognize and trust at point of sale.

Partnership Story

An annual report on the reserve’s progress with photography and film from your sponsored partner. Proof and content you can show your customers.

Certificate of Sponsorship
Picture by: Jett Britnell/ Ocean Image Bank
Traceable Impact
Picture by: Jett Britnell/ Ocean Image Bank
Ingredient Mark
Partnership Story
Picture by: Shaun Wolfe/ Ocean Image Bank

The Ocean doesn't need donors.
It needs Partners.

Picture by: Dani Escayola/ Ocean Image Bank